Allbirds wanted to break the traditional way into golf—so we built a two-year marketing strategy to make it happen. From digital and social media to events, PR, and content creation, we covered every angle.

We partnered with game-changers like Will Lowery, Seamus Golf, AJGA, St. Andre Golf, and Group Golf Therapy to bring the vision to life.

Our goal? To flip the script on traditional golf—adding swagger, influence, and fun—and reshape how the game is seen through the lens of culture and trend.